Holiday Growth Lab
Build a holiday campaign that can earn now without borrowing from next year.
A live, founder-only working session for growth-stage DTC beauty, personal care, and wellness brands. Leave with one decision-ready plan for the full holiday arc — not another checklist.
October 1, 2026
Max 10 Founders
Two 90-min live sessions
(01)
( The BEACON Growth Framework )
© 2026
Why This, Why Now?
The calendar isn't the problem. The decisions underneath it are.
Your team has activity everywhere — offer, site, email, paid, creator, ops. Rarely one logic holding it together. That gap is what gets expensive in November.
"The offer might not make money once landed cost, shipping, and returns are recalculated."
"Customers are more cautious this year. Blanket discounting is still a bad answer."
"Traffic plans exist. The storefront isn't built for how people actually shop it on mobile."
"Every function is busy. No one owns the one decision that connects them."
Using the included BEACON Holiday Decision Starter, you organize your economics, audience, proof, and constraints, and record provisional choices. Then test five candidate site changes against your own mobile storefront.
Pre-work: assemble the evidence
Resolve why the campaign exists, what the offer has to achieve, what it can afford, who it's for, and the brand boundaries that protect trust and margin.
Commercial, customer, and brand-boundary decisions
The rise of social media platforms redefined online interaction and content sharing. The internet evolved into a social space, connecting people worldwide.
Step away
Confirm your storefront changes, assign channel roles, set operating gates, and decide what you'll measure — and when you'll change course.
DTC priorities, channel roles, and measurement rules
One working document and a workbook to complete after. Your decisions, your unresolved risks, and where a specialist — not this Lab — needs to step in.
Your BEACON Holiday Season Decision Plan v1
What You Leave WIth
A working plan. Not a workbook you'll never open again.
We combine expertise, creativity, and a passion for plants to deliver outdoor spaces that look beautiful, stay healthy, and add lasting value to your home.
Holiday Season Decision Plan v1
Your campaign's role, objective, offer logic, priority audience and product, message, proof, and brand boundaries — decided, not brainstormed.
DTC Commerce Readiness Map
The five site, cart, and checkout changes you confirmed will matter most this season.
Unresolved-risk list
What's still uncertain, who owns it, where you need a specialist. Named plainly, not glossed over.
72-hour action sequence
The next moves to make in the three days after the Lab, before momentum stalls.
(04)
( The Offer )
© 2026
Choose your starting point
Three ways ahead. The free scorecard tells you where you stand. The Starter organizes your evidence. The Lab resolves the trade-offs the Starter deliberately leaves open. The Campaign Plan Review checks your homework.
Holiday Season Readiness Scorecard
An 8-minute quiz designed to help you find the gaps before they become commitments.
$
Free
What’s included
A quick quiz focussed on reviewing your current holiday season plan.
Self Guided | CA & US Versions
BEACON Holiday Decision Starter
Organize the evidence and draft the choices your holiday plan needs before activity accelerates.
$
49CAD
What’s included
Turn scattered inputs into decisions worth bringing into the room.
Fast, optimized performance setup
Seamless CMS and organization
Dedicated creative, 20 hrs weekly
60–75 minutes, completed in two blocks
Self Guided | CA & US Versions
BEACON Holiday Decision Starter
Organize the evidence and draft the choices your holiday plan needs before activity accelerates.
$
49USD
What’s included
Turn scattered inputs into decisions worth bringing into the room.
Fast, optimized performance setup
Seamless CMS and organization
Dedicated creative, 20 hrs weekly
60–75 minutes, completed in two blocks
Pricing and inclusions
Exactly what you get, at every level
Start with the free scorecard, buy the Starter on its own, or go straight into the Lab. The Starter is included either way.
001
BEACON Holiday Decision Starter
Organize the evidence and draft the choices your holiday plan needs before activity accelerates in this expansive workbook that is based on extensive evidence & 20 years of strategic marketing & creative experience.
The workbook in three formats
Fillable PDF with multiline fields and checkboxes
Clean print-only PDF, identical question numbering
Short online form that captures your finished Decision Brief
What will you work through
What the BEACON Holiday Decision Starter produces
What are the optional depth modules?
002
Two 90-min live sessions
Facilitated Live
BEACON Holiday Growth Lab
Build the decisions behind a holiday campaign that can earn now without borrowing from next year.
Everything in the Holiday Starter & much more
What happens in Session 1?
What happens in Session 2?
Four decision tools you keep
003
Campaign Plan Review
Bought separately, after the Lab or on its own. Submit your finished plan for a 60-minute pressure-test of its assumptions, trade-offs, and execution risks. You get validated decisions, recommended revisions, risk flags, and concise written decision notes. Not an execution service.
What happens in Session 1?
What happens in Session 2?
Four decision tools you keep
What the Holiday Growth Lab will not do
Briannah has spent 20 years building the bridge between brand and performance for retail, ecommerce, and D2C teams. Most recently as Head of Marketing at Trail Appliances, where she moved ROAS up 72% and cut CAC by 41%, and built content franchises that outlasted the campaigns they were made for.
Not in the Decision Starter
Individualized feedback on your answers
Resolution of contested priorities — it surfaces the conflict, you still have to decide
Cross-channel integration or a final message
Readiness validation or campaign approval
Financial advice, legal review, or claims approval
Website implementation or a technical audit
Not in the Holiday Growth Lab
A custom financial model or forecast built for you
Amazon, marketplace, or retailer account planning
Finished creative, copy, email, or SMS
A media plan or media buying
Production management or campaign execution
A full BEACON diagnosis of the wider business
(03)
( Fit Check )
© 2026
Strong fit for these founders
You're a North American DTC beauty, personal care, or wellness brand, roughly $2M–$15M in revenue
You have real margin, inventory, and channel numbers — not just intentions
Decisions are colliding faster than your team can align on them
You have proven products, an active customer list, and at least one working acquisition channels
This isn't right for you right now if
You haven't established repeatable demand for a core product yet
You're expecting this Black Friday to validate the business model
You need positioning, packaging, or ecommerce setup before a campaign decision
You already run a full internal growth, CRM, and forecasting team on this
Before You Decide
Questions worth asking
(04)
( About Briannah )
© 2026
Briannah Fisher
Founder, Brands Worth Buying
Who is running the room
Briannah has spent 20 years building the bridge between brand and performance for retail, ecommerce, and D2C teams. Most recently as Head of Marketing at Trail Appliances, where she moved ROAS up 72% and cut CAC by 41%, and built content franchises that outlasted the campaigns they were made for.
20 years in marketing leadership across retail, ecommerce, and omnichannel D2C
From building her own DTC businesses to leading teams of more than 12,, Briannah is talented at creating resilient and effective marketing systems that compound for businesses of all sizes and shapes.
Built the BEACON Framework — a connected brand-and-performance decision system to help founder-led businesses grow
Has carried the budget, the team, and the outcome herself — not just advised from outside it
Counting down to Black Friday
Ten seats. One day. One decision-ready plan. Founding-cohort pricing closes once six brands are confirmed.
BEACON Holiday Decision Starter included · Founding-cohort price locks at $395 · Standard price $495 for future cohorts