Shelf holding up items from the brand

Founder-Dependence
Quiz

Four minutes. Nine questions. A real diagnosis, not a personality test for founders of post-market fit consumer brands who can feel their team queueing behind them.

© 2026

What this will and will not tell you

© 2026

19'

(01)

( The Distinction )

© 2026

What you get

• Your dependence pattern, in plain language. Not a score out of 100.
•The system most likely asking for you right now.
• One move you can make this week.
• An honest line on whether a paid diagnostic is even the right next step.

What you don't get

• A valuation.

• A promise that “fixing this” raises your multiple.

• A six-pillar scorecard. That is the Diagnostic, and it takes evidence, not nine answers.

The Receipt

Practitioners often price formal key-person risk in a 10–25% range, with broader owner-dependence estimates of 30–50% once documentation, management depth, and concentration are included. Contested. Not a calculator. Not your number.

The quiz does not estimate a discount. It finds the operating condition buyers later argue about.

(02)

( Who The Quiz Is For )

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                     Founders and senior operators of founder-led consumer brands — beauty, wellness, personal care, food and beverage — moving from direct-led traction to durable growth across channels.

f you are pre-product-market-fit, take it anyway. Just know a paid diagnostic is usually too soon because you need spend and data to diagnose issues properly.

(03)

( Troubleshooting Your Business )

© 2026

(03)

( Troubleshooting Your Business )

© 2026

(03)

( Troubleshooting Your Business )

© 2026

The Diagnostic

This quiz tells you whether you are in the way. The Diagnostic tells you what that is costing, and what to fix first. It is a three-week paid engagement. One brand. One primary market. Up to five stakeholders. Not a strategy deck. Not implementation. A structured diagnosis of why marketing is not compounding — and a sequence you can run in the next 90 days.

Find the leak, not the noiseA plan, not another listThe next dollar gets a job

Week 1 — Evidence

We'll explore your existing analytics, creative library, customer feedback and much more. We'll also undertake a comprehensive category and competitor scan. Real inputs, not opinions.

Week 2 - Diagnosis

Week 3 - Direction

What's Not Included

Week 1 — Evidence
Data Gathering
Evidence
Diagnosis
Roadmap

Prefer to talk? My door's open.

If something here resonates and you'd like to think it through together, you're welcome to write.

No pitch waiting on the other side.

© 2026

19'

Prefer to talk? My door's open.

If something here resonates and you'd like to think it through together, you're welcome to write.

No pitch waiting on the other side.

© 2026

19'

Prefer to talk? My door's open.

If something here resonates and you'd like to think it through together, you're welcome to write.

No pitch waiting on the other side.

© 2026

19'